Does Your Advertising Make You the Obvious Choice to Do Business

There is a concept in business that we marketers call the confidence gap. The confidence gap is defined as a potential customers inability to determine whether the products or services of a given company are any better, different, or worse than the competition's. The confidence gap exists in every imaginable industry and in most cases the gap is growing wider all of the time. Case in point: go to the yellow pages and look under the roofing section (or any section for that matter) and see for ...

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Meetings at Charlotte NC Hotels

Hold your next meeting or event in Charlotte North Carolina at the Embassy Suites Charlotte Concord Golf Resort & SpaWith more than 42,000 square feet of beautifully appointed event space, our resort easily accommodates small, intimate sized gatherings to large, full scale conventions. A staff of experienced event planners will help prepare the perfect mix of meeting space, audiovisual equipment and catering for any occasion.Embassy Suites Charlotte Concord Conference CenterOur beautiful facilities provide the backdrop for ...

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How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. If a logo is the company spokesman, how much is it really worth? Cheap logo designs are all over the Internet - logo designs under $150! $99 logo designs, $75 logo designs, $49 logo designs and even lower! You will ...

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